Fractional CMO & Product Strategist

Eric is a leader in the fields of brand development, marketing and communications. A foremost exponent of the story-based approach to brand building, he has successfully completed strategic initiatives across an array of business sectors for everything from startups to Global 100 brands, including but not limited to Cisco, Disney, Sony, Visa and Toyota, across an array of business sectors.

His work for non-profits includes key initiatives for leading cultural, regional development and social services institutions including the Community Foundation of SE Michigan, Lutheran Services in America, and several units of The Smithsonian.

Internal culture-building is an important focus of Eric’s work. This includes initiatives to articulate purpose, vision and mission; boost morale; instill values; and align cultures around organizational and market changes including mergers, acquisitions, spinoffs, entry into new markets, and business pivots.